Bringing on board years of experience in strategy and marketing, Erna Rusi joins the company as its new CEO.
Saxdor Yachts announces the appointment of Ms. Erna Rusi as CEO of the Saxdor Group effective October 20, 2021. Blessed with extensive management and strategy experience in international companies, Rusi is also an expert in branding, marketing and sales. Her previous position in the telecommunications tycoon Telia has allowed her to develop a wide range of activities adapted to highly competitive international business environments. “I am very excited to join such a competent and capable team. Saxdor is the fastest growing company in the industry and offers amazing products. I look forward to the further development of the company. The new age of sailing has arrived and being a part of it is exciting, ”says Erna Rusi. The current CEO of Saxdor, Ludvig Liljequist, will from now on focus on key areas of the company's growth, such as strategic supplier management and partnerships, involvement in specific financial management projects, digitization and business development. “So far, Saxdor's journey has been impressive and I am very happy to welcome Erna to the team. She brings the knowledge and experience to help us prepare for the next level of development, ”describes his handing over of Ludvig Liljequist.